Recent Recipient Ross Donaldson, founder and CEO of Sunstation USA is a singular example both Arch Grants’ approach and of how a sustainable business should work. Sunstation USA’s substantive rethink of how the sunscreen industry might operate is exemplary of what we can all do to foster a responsible and sustainable business culture in St. Louis. By no means is it easy to establish a sustainable business. However, as Donaldson explains, making sustainability a central value

Everyone loves the sunshine, but too much of a good thing now could create major health problems for you later on. Because of the risk of skin cancer, you need to adopt sun-safe behaviors year-round, and avoid intentional exposure to natural sunlight and its harmful ultraviolet (UV) radiation. UV light, even if it comes from an artificial source, is a carcinogen. More than 1 million new cases of skin cancer are diagnosed in the U.S. each year, outnumbering all other cancers